The Ghost Pepper Eating Contest of Jefferson County (trailer) from jefferson salsa Watch Video
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Description: Once a year, the Sidewalk Film Festival hosts its fundraising event, the Salsa Showdown--a combination food festival and family day out. But the real highlight is the freak show that is hot pepper eating contest. Here contestants eat increasing spicy peppers up to and including the 'ghost pepper'--the hottest pepper known to mankind. There is no real reward, except bragging rights, yet it holds host to many university researchers, doctors, and other successful people from different walks of life