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Description: In our sixth year we felt like a live cell therapy, the result was a complete redesign, which merely preserved the name, the font and a color from the old days.nnAt the heart of our appearance lies a very atypical, generative word-/figurative mark: »LAB« stands for the experimental part of our work, whereas »BINÆR« represents the numerical system, which is the basis for our modern brush, the computer.nnA logo ought to be a brand’s visual anchor, which, under consideration of various stric