Uber Multi-Modal Mobility from mega 660 Watch Video

⏲ Duration: 16 sec
✓ Published: 13-Sep-2018

Description:
Since Uber operates in 660+ cities globally, encompassing bikes, tuk-tuks and flying cars, it needed a holistic brand system to accommodate them all. We worked alongside both product and marketing across five mega-regions globally to create a universal ‘beyond-simple’ brand — instead of pursuing a complex identity system, localised through colour and pattern. Key parts of the brand included a bespoke typeface, designed for hyper-legibility across 13+ languages; driver-centric stories told