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Description: Pawn shops constantly face reputation problems. Consumers rarely consider pawnshops when it comes to loans due to pawnshop reputation problems. In Ukraine stepping through the pawnshop door is regarded somewhat a failure and incapability to make ends meet.nnSolutionnnInstead of combating this image problem directly we decided to create a communication hero. Guinea pig! Furry, funny, cute guinea pig that is both tragic and comic at the same time.The little hero constantly complains about his li