Quality Café: Getting to Yes! Where Behavioural Science Meets QI from qi projects examples Watch Video
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Description: Have you ever wondered why your rationally sound project proposal failed to get traction with decision makers?nnBehavioural economics is a field that combines economics with psychology to influence decision-making and design more effective interventions. For quality improvement, using behavioural economics can help us design successful projects, based on what our audiences are actually doing and thinking. But principles of behavioural economics can also be useful before you even start your impro