Adidas - Team Messi World Cup from image of messi with his 8 bi Watch Video
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Description: Brief:nIncrease Leo Messi’s fanbase on social channels and engage the ‘2nd screen generation’ during the FIFA World Cup.nnCreative:nA set of 10 films about Leo Messi and what makes him the world’s best footballer. Each film was designed to be released reactively throughout the tournament. For instance, before the fist game we released a video with pressure and the responsibilities of being a captain as the main subject and when he scored his first goal we released a film showing what it