IKEA FAMILY Retail Rescue from target australia online store Watch Video
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Description: In the last 12 months, the Australian retail industry has been weathering a tempest that’s been attacking on all sides. Consumers have tightened their belts. Household savings are the highest they’ve been in 20 years. Online shopping has risen in volume 126%, the high Aussie dollar feeding the fever. The message to traditional retailers has been clear: evolve or die.nWith this mandate, IKEA Australia set about launching a digitally driven customer loyalty program called IKEA FAMILY, to shore