UM London: The Economist - Smart Data in Real Time from definition of a mission statement Watch Video
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Description: Client: The EconomistnCampaign: Smart Data in Real TimenCategories: Best Innovative Use of Data and Best Use of Individual MediumnnWhat is the background for the use of data:nOur objective was to drive subscriptions for The Economist. Specifically:n1. Create a cookie pool of 660,000 addressable prospects for The Economist (which could be converted into 1,500 subscribers)n2. Engage potential subscribers to The Economist across 13 markets, building saliency and relevance (ultimately driving subscr