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Description: Frooti is one of India's oldest and most loved mango juice brands. For the first time in 30 years they were ready to unveil a new logo (Pentagram) and Frooti asked our team at Sagmeister & Walsh to design a visual language, concepts and strategy for a brand launch campaign across print, social, web, games, and a television commercial.we partnered with Special Guest's Aaron Duffy and director Marc Reisbig and Stoopid Buddy Stoodios for the commercial and brought this miniature world to life