10x Not 10% : Product management by orders of magnitude by Ken Norton at Mind the Product 2015 from 99 2 Watch Video
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Description: History is littered with companies who missed the boat on big new innovations and optimised their way to obsolescence – from Kodak inventing the digital camera but shelving it for fear of cannibalising their film revenue, to Swiss watchmakers inventing the quartz watch movement but letting the Japanese eat their market with it. Ken Norton from Google Ventures joined us at Mind that Product 2015 and shared what he thinks underlies this phenomenon.nnIt’s a story about how the human instinct fo