BMW Launch Event Projection Mapping from definition of holistic care Watch Video
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Description: For the launch of two of BMW's most anticipated models of 2012, Minus5 Architects and Studio Mr.White delivered an impactful car unveiling experience. Working closely with BMW and Spirit PR, we developed a continuous reveal scenario blending flawlessly the sophisticated individual characters of the all new 3 Series and the groundbreaking 6 Series Gran Coupé. In a holistic solution, we designed a transformable 24m wide stage and an arresting 3D mapping projection show in high definition synched