Sportsgirl Augmented Reality app from target australia online store Watch Video
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Description: Sportsgirl are a fashion saavy, eclectic and innovative fashion giant in Australia. Through their creative attention to brand, and designing unique products, Sportsgirl are trendsetters in the fashion landscape.nnTitled ‘Sportsgirl Explore’, the Augmented Reality app integrates with Sportsgirl magazine ‘The Daily Us’, and gives users a creative brand interaction in-store. IE & Sportsgirl worked collaboratively on the end-to-end production of a groundbreaking in-store experience.nnWhi