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Description: To launch Comcast's Xfinity service, the creative brief essentially sought to invent/reinvent/create from scratch a never before seen world inside the internet. Easier said than done.nnThe treatment from live-action director Peter Thwaites opens on quiet neighborhood at night as tvs, phones and computers are reprogramming and upgrading to the new network. The viewer then dives into a world of infinite high speed light beams with human sensorial memories, sensations and images flashing by. nnTo a