The Council: Star Jalsha - Channel ReBrand from star jalsha বোঠেনা সে বোঠেনা নাটঠWatch Video
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Description: Star Jalsha is one of the best loved channels in the Star portfolio.nnServing the Bengali speaking community of India, we partnered with the Star in-house team and our friends at Venture3 to bring an optimistic injection of gloss, glamour and excitement to the channel identity.nnCentering on the positioning of “Chalo paltai”, meaning “Let’s make a change” the relaunch along with a revived programme portfolio catapulted Star Jalsha back to its rightful place at the top of the TV charts.