Claudia Kotchka on innovation at P&G, Institute of Design Strategy Conference, May 2008 from pantene 2006 Watch Video

⏲ Duration: 28 min 31 sec
✓ Published: 17-Jun-2009

Description:
Claudia KotchkanVP Design Innovation and Strategy, The Procter & Gamble CompanynClaudia joined P&G in 1978 in Marketing. During her career at P&G, she led the marketing for many of the company's biggest brands, including Crest, Pampers, Pantene, and Head & Shoulders. Through out this time she gained a reputation as an innovator and change agent. In 2001, CEO A.G. Lafley, appointed Claudia, Vice President, Design Innovation and Strategy, a new position charged with building Design