CHAPS: Holiday Pop-Up Experience from 2019 super bowl logo Watch Video
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Description: For CHAPS, a heritage Ralph Lauren brand that is currently only available through wholesalers, this Holiday pop-up drove brand awareness, engagement, and sales while simultaneously serving as an opportunity to test various markets and inform the viability of opening dedicated retail locations. Over the course of four weeks the bus traveled to Boston, Philadelphia, Washington D.C. and New York, spending four days in high traffic retail locations at each stop. Beginning in February, 2019, after an