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Description: Click on the RECEIVE UPDAT3S icon above to get a ONE TIME email with a complimentary course companion workbook!nnThe Fundamentals of Digital Media Buying & Selling course is designed for traditional media professionals and covers the basics of digital media buying and selling including display, video, mobile, and the basics of programmatic. We’ll show you what you need to know to navigate an RFP: ad units and digital terminology, the key basics of digital strategy, pricing and optimization