Cadbury partners with Alzheimer's Research UK to create nostalgic 'Memory Bar Boxes' of chocolate from mr item song Watch Video
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⏲ Duration: 2:2 👁 View: 3.3M times ✓ Published: 14-May-2024
Description: To help put a stop to the heartbreak dementia causes, Cadbury has partnered with Alzheimer's Research UK to support the charity's research for a cure. As part of the partnership, they are releasing 'Memory Bar Boxes.'<br/>An activity which has been suggested as being beneficial to those living with dementia and their caregivers is Reminiscence Therapy3, which involves discussing memories and past experiences using tangible prompts such as photographs or nostalgic items to evoke memories and to stimulate conversation. The Memory Bar Boxes have been created following requests from care homes and dementia support groups to the Cadbury archives for packaging no longer in circulation to support with memory activities and to help in stimulating conversation.