CCTV - TV Branding Total Package from ole rem Watch Video
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Description: In 2013 Dreambox has partnered with CCTV 13 to create the channel’s new visual identity. As the news channel of China Central Television, it’s accessible to more than one billion viewers.nWith this in mind the new design focused on “network” and “power”. We positioned the new headquarter of CCTV by Rem Koolhaas and Ole Scheeren as the core and motif of the new channel branding. nWe underlined that CCTV 13 gathers the news from all over the world with its global network and brings it